Instagram logo with a gradient of purple, pink, orange, and yellow.
LinkedIn logo with white lowercase 'in' on a blue square background.
3D blue text spelling 'stRide' with a modern style.
Google logo with multicolored letters on a black background.
Google Analytics logo with orange bars and black text.
A colorful bar chart with a magnifying glass icon overlapping the left side, showing different data values.
Facebook logo with a blue circular background and a white lowercase letter 'f' in the center.

SEO is more than keywords.

It’s strategy, communication, and measurable growth.

Black and gray overlapping geometric shapes forming a stylized logo or abstract design.

What is SEO?

SEO stands for Search Engine Optimization and is the practice of improving a website's visibility in search engine results pages (SERPs) to attract more organic, or unpaid, traffic. It involves optimizing website content, keywords, user experience, and technical aspects to help search engines understand and rank a site higher for relevant user queries. 

How SEO Works:

Crawling: Search engine bots, or "spiders," crawl the web to discover new and updated content. 

Indexing: The search engines then index the crawled content, storing it in a vast database. 

Ranking: When a user performs a search, search engines use algorithms to evaluate and rank the content based on factors like relevance, quality, and authority, presenting the most relevant results.

Colorful neon Google logo sign seen through a window at night.

ModernLab’s Approach to Optimized SEO

SEO isn’t about chasing vanity metrics — it’s about making your website VISIBLE and smarter for your business. Our approach is built on clarity, performance, and results:

Illustration of a Wordpress web page with a mobile phone displaying a lightning bolt symbol, representing speed.

On-Page Optimization

Clean titles, keyword-rich content, and fast, mobile-first pages that search engines and customers love.

Diagram of website management, with icons representing customer support, social media, broken link, files, user feedback, malware, and broken image linking to a webpage.

Off-Page SEO

Building credibility and authority through backlinks, citations, and trust signals that boost your rankings beyond your website.

Outline graphic of a map pin with a house and location marker at the bottom, connected to a magnifying glass and list, with a speech bubble containing a Google 'G' logo.

Local SEO

Optimizing Google Business profiles and local listings to make sure nearby customers can actually find you.

Illustration of a gear with icons representing connection, speed, bugs, and diagnostics inside it, with cracks indicating issues.

Technical SEO

Fixing hidden issues like slow load times, broken links, and crawl errors that silently hurt your rankings.

Illustration of four documents with labels 'Content', 'Structure', 'Alt Text', and 'Internal Link' in blue headers, with diagrams and text on each page.

Content & Structure

Building clear, engaging pages with the right headings, alt text, and internal links so your site is easy to navigate.

A graphic showing a large upward arrow labeled Ongoing Growth with three smaller icons around it. On the left is a magnifying glass over a bar chart labeled Monitoring Performance, on the right is a gear and paintbrush labeled Refining Strategies, and below is a shield with an upward arrow labeled Staying Ahead of Updates.

Ongoing Growth

SEO isn’t one-and-done. We monitor performance, refine strategies, and keep your site ahead of search engine updates.

SEO Packages

Packages

Two hands holding a shield with an upward arrow, surrounded by bar graphs and line chart showing growth and security in digital data.

SEO isn’t about chasing clicks—it’s about results. We optimize your website from the ground up with clean, keyword-rich content, fast mobile-first performance, and error-free technical structure. From Google rankings to local visibility, every detail is tuned to put your business in front of the right people and turn visitors into customers.

Starter SEO

$300/month

  • Keyword research & on-page optimization (titles, meta, alt-tags)

  • Basic technical fixes (speed, mobile, broken links)

  • Google Business Profile optimization

  • Monthly performance report

Perfect for: Small Businesses ready to be found online.

Colored decorative letters spelling 'SEO' on a white background.

Growth SEO

$800/month

  • Everything in Starter SEO, plus:

  • Advanced technical SEO (crawl errors, sitemap, SSL, schema markup)

  • Content optimization (blogs, service pages, landing pages)

  • Local SEO management (directory listings, citations, maps ranking)

  • Competitor tracking & quarterly strategy session

    Perfect for: Businesses ready to grow traffic and outpace competitors.

A graph on dotted paper with handwritten labels showing a trend from 'Not Sucking' to 'Sucking' over 'The Past' to 'The Future'. A yellow planner, two pens, and a metal ruler are on a wooden desk.

Elite SEO

$1,300+/month (customized)

  • Everything in Growth SEO, plus:

  • Ongoing backlink outreach & high-authority link building

  • E-commerce SEO (if applicable)

  • Voice search & advanced schema optimization

  • Monthly consulting calls + priority support

  • Custom dashboards with conversion tracking

Perfect for: Businesses who want measurable growth and long-term authority.

A computer monitor displaying a stock market chart with candlestick patterns and trend lines.