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SEO is more than keywords.

It’s strategy, communication, and measurable growth.

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What is SEO?

SEO stands for Search Engine Optimization and is the practice of improving a website's visibility in search engine results pages (SERPs) to attract more organic, or unpaid, traffic. It involves optimizing website content, keywords, user experience, and technical aspects to help search engines understand and rank a site higher for relevant user queries. 

How SEO Works:

Crawling: Search engine bots, or "spiders," crawl the web to discover new and updated content. 

Indexing: The search engines then index the crawled content, storing it in a vast database. 

Ranking: When a user performs a search, search engines use algorithms to evaluate and rank the content based on factors like relevance, quality, and authority, presenting the most relevant results.

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ModernLab’s Approach to Optimized SEO

SEO isn’t about chasing vanity metrics — it’s about making your website VISIBLE and smarter for your business. Our approach is built on clarity, performance, and results:

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On-Page Optimization

Clean titles, keyword-rich content, and fast, mobile-first pages that search engines and customers love.

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Off-Page SEO

Building credibility and authority through backlinks, citations, and trust signals that boost your rankings beyond your website.

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Local SEO

Optimizing Google Business profiles and local listings to make sure nearby customers can actually find you.

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Technical SEO

Fixing hidden issues like slow load times, broken links, and crawl errors that silently hurt your rankings.

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Content & Structure

Building clear, engaging pages with the right headings, alt text, and internal links so your site is easy to navigate.

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Ongoing Growth

SEO isn’t one-and-done. We monitor performance, refine strategies, and keep your site ahead of search engine updates.

GET YOUR BUSINESS NOTICED!

Want to boost visibility? Add SEO.

VISIBILITY

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Perfect for Businesses ready to grow traffic and outpace competitors.

Why It Works:

  • Fully scalable: start small, expand as your business grows

  • Integrated directly into your Care Plan, so everything runs smoothly under one roof

  • Designed for results, not vanity metrics, more visibility, more leads, more growth

  • Care Plan and Growth Plan give you SEO upkeep — the SEO Add-On turns that foundation into a growth engine. The Partnership Plan? It’s already built in.

SEO Add-On

$500+/month

  • Keyword research & on-page optimization (titles, meta, alt-tags)

  • Google Business Profile optimization

  • Advanced technical SEO (crawl errors, sitemap, SSL, schema markup)

  • Content optimization (blogs, service pages, landing pages)

  • Local SEO management (directory listings, citations, maps ranking)

  • Ongoing backlink outreach & high-authority link building

  • E-commerce SEO (if applicable)

  • Voice search & advanced schema optimization

  • Monthly consulting calls + priority support

  • Custom dashboards with conversion tracking

  • Competitor tracking & quarterly strategy session

    Perfect for: Businesses ready to grow traffic and outpace competitors.

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Our SEO Add-On pairs seamlessly with any Web Care Plan to help your site climb higher in search results and bring in the right kind of visitors. From Google rankings to local visibility, every detail is tuned to put your business in front of the right people and turn visitors into customers.

LETS GET YOU VISIBLE!

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Check out our partners at Chesapeake Engraving.

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